8 tips for designing an amazing photography website As a photographer, your website is the single most important part of your brand identity. It defines how commercial clients see you and determines whether they contact you for a quote.
And while photographers are amazing at creating compelling images, that skill doesn’t necessary translate into web design talent.
In working with commercial photographers as a producer and branding consultant, I’ve found that photographers make the same mistakes over and over again and as a young photographer I made many of these same mistakes myself without even realizing it Explore Miranda Maynard's board homework on Pinterest. | See more ideas about Colour photography, Door prizes and Photojournalism..
You don’t have to make the same mistakes! Here are eight tips for designing an effective, attractive commercial photography website that will help to make you appealing to corporate and ad agency clients. Start with a template —Tim Tadder uses one of PhotoFolio’s website options. Mike Pickles uses an off-the-shelf thumbnail view from PhotoShelter. There was once a time when having a beautiful website meant paying a web designer to build a custom site from scratch. Fortunately, those dark (and expensive!) days have passed.
Creative website providers like Squarespace, PhotoFolio, Pixpa and Photoshelter offer awesome all-in-one portfolio pages, with hosting, email, powerful page building tools and a rich collection of templates. And if you want to get elbow-deep in code, you can set custom CSS or even monkey around on a deeper level.
Of course, some website builders and templates are better than others. Be sure to use professional tools and avoid badly designed “free” options that suck up too much time and energy.
Some folks don’t like the idea of working with a template, though a lot of the arguments against it are outdated. The cost is reasonable, the sites get great SEO, and clients aren’t judgmental about “look-alike” sites.
There’s benefits outside of ease of construction, too. When you use a template, you get a thoroughly-tested, responsive design that looks good on all screen sizes.
Good templates are easy for clients to navigate and simple to update with your latest work. If you’re at loss where to find a high-quality photographer website template, check out design & photography templates in the TemplateMonster marketplace.
In this category, you’ll find more than 4000 photography-related designs and assets. All the designs are unquestionably responsive, SEO-friendly and easy-to-customize.
See a sample below: Anna Solas – Photographer Portfolio WordPress Website If you want to self-host, you can still follow this tip.
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There are literally hundreds of options out there, and you can always just start with a popular choice and then customize the heck out of it 30 Jan 2013 - The 10 Best photography sites. Edit, store, share, manipulate - here are the all the sites you'll ever need for your pg-38-TEN-BEST-1.jpg is available online, or as an app, so you can make professional adjustments to your .
Pick a Focus and stick with it —It is immediately obvious that Beall and Thomas are food photographers from the images they show and their gallery titles. Yechiel Orgel work has a clear specialty: high-production value, still life images, with an emphasis on liquid motion. Chris Sorensen specialize in editorial portraiture, with energetic and engaging portraits front and center. The largest word on the page is “portraits,” and the three primary images reinforce that.
When a corporate client or art director visits your site, they want to know what you’re good at as quickly as possible.
For example, they’re looking for the best portrait photographer for the job, not a generalist who has some portraits thrown in with food, architecture, sport and reportage. Clients should know what you’re best at from the moment they visit your site.
If you don’t already have a specialization, you’re going to to find your niche. Ideally, you want to find the overlapping portion of the Venn diagram containing what you’re good at, what you find creatively satisfying and what the market desires. Once you determine your specialty, describe it in commonly-understood terms.
Genres like portraiture, lifestyle, food, architecture, sports, reportage and product all have well-understood definitions and skillsets associated with them. A lot of photographers, especially early in their careers, want to be all things to all people.
They want any job they can get, and their portfolio reflects that. When I was a hungry, young photographer, I did the same thing, eager to get literally any work I could.
However, I didn’t realize that this wasn’t what clients are looking for.
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To get out of this trap, I had to accept that I would not be a good fit for every job. I might have lost jobs that I could have technically done because I didn’t show that kind of work. However, I got more work that fit into my speciality, and I did higher-quality work than I would have done otherwise.
In order to convey your specialty to clients, show work that showcases your specialty immediately.
For example, if you’re a lifestyle photographer, the first image a client sees on your website should be an amazing lifestyle image. If you sub-specialize in corporate lifestyle, make sure that’s conveyed in your galleries as well.
Using the phrase “lifestyle photographer” in your page titles and About page is good for SEO and client understanding. Of course, a gallery titled “lifestyle” is a must-have.
Use helpful gallery titles —Christopher Beauchamp’s clear and concise gallery titles help make his specialty clear immediately.
Will Styer uses more detailed gallery names, breaking down still life images by subject.
Clients know exactly where to look to find images of their product category. Stephen Matera uses extremely detailed gallery titles to show a huge variety of work, all centered around people participating in outdoor activities. Conceptual photographer David Arky immediately conveys his style with his first gallery title and the work he shows. His sub-specialties are listed below, in decreasing order of prominence.
Once you’ve settled on a niche, you need to build galleries that clearly convey your specialty Here are 8 tips for designing a photography website to attract clients. To get out of this trap, I had to accept that I would not be a good fit for every job. Instead .
Part of that process is creating helpful and accurate gallery names to describe your work. Avoid vague gallery names like “people,” “places” and “things.
” Clients aren’t looking for a “things” or “places” photographer; they’re looking for a product or architectural photographer. On the best websites, clients can tell your speciality just by looking at your gallery titles. Create galleries around a single specialty with no more than about 30 images per gallery.
Give them names that clearly explain what clients will find inside. Try to avoid vague names like “projects,” “gallery one” or “featured.
” These don’t tell the client what to expect and they delay answering the question, “What is this photographer best at?”4. Show only your best work —Tom Cwenar shows a lot of work, but all of it is top-notch and conveys the same visual aesthetic, making it easy for clients to understand what makes his photographs special.
Tyllie Barbosa’s portfolio collects work that conveys her particular style: clean, overhead and vibrant.
This probably seems blindingly obvious on paper, but many photographers talk themselves into showing sub-par work without realizing it.
Maybe you have an emotional connection to a portrait, or it took a six-hour hike to get in position for a particular landscape. Unfortunately, if that doesn’t translate into a high-quality image, the client won’t care.
There’s no way for them to share the personal connection you have with the image, so make sure that any image can stand on its own as your very best work. This can become a big problem when people try to be jack-of-all-trades generalists, especially early on in their careers.
If that’s the approach you’re taking, it’s tempting to show as much work as possible. After all, you want to convey to clients that you can do whatever it is they’re looking for.
If you have strong work in many categories, it just might be possible, but the reality is that few photographers can capture many different specialties really well.
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It dilutes your specialty and makes it hard for clients to understand what you’re good at 15 Jan 2017 - A list of the 10 best sources of free stock photography. Find stunning images for you website, blog, or design project. For a website, blog post, a printed article or advert, or even a homework project. Until recently professional .
It can also result in less-than-great images showing up in your portfolio.
If you’re not a skilled architectural photographer, do not show architectural work at all. Instead, focus on your specialties, as outlined above.
And if you don’t trust yourself to pick your best images, work with a talented friend or consultant to edit your galleries. Create a meaningful “about” page —Christopher Beauchamp also has an exceptionally clear and meaningful about page that reveals a little of his personality while conveying what he does and why clients should hire him. Music and portrait photographer Zack Arias’ About page takes a direct approach, giving an entertaining and informative answer to the question “can you trust me?” that provides a summary of his successes and personality. It also includes essential details in the first two paragraphs, with a huge client list (not visible) below.
Corporate photographer Ryan Ketterman strikes the right tone in his About page, keeping things brief while conveying important information.
Your About page should be first and foremost useful to clients.
As much as you might want your potential clients to know what you’re like, your About page is not the place for long, personal anecdotes. Clients aren’t interested in knowing the model of your first camera or which landscape photographer speaks to you.
They want to find out what you’re good at, how experienced you are and why clients like working with you. A great About page will quickly summarize your photographic specialty and location, then explain why clients should hire you.
The best examples also give a glimpse into your personality without getting wordy or sentimental. Client lists are optional, and I would only include one if it’s impressive.
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Jason Bell’s contact page lists the direct contact information for his agents, as well as purpose-built contact information for syndication and print sales.
Sharing contact information on your About page is good, but it isn’t enough.
Clients should not have to think about where to find your contact information. Make it blindingly obvious: have a page titled Contact in your navigation bar.
When clients click on it, they should see your phone number and email address right away. If you have a studio or office, include that address as well.
It’s fine to include a contact form alongside that information. However, a contact form should never be your sole method of contact.
It’s true that these forms provide a great deal of information to the website owner, but they’re impersonal and generic, creating friction that can be a barrier to contact. If you’re concerned about spam bots scraping your email address from your Contact page, use SpamSieve or link your email to Google Apps to filter out the junk.
Finally, be sure to have a professional email address that’s attached to your current domain. If your URL is , your email should be [email protected] or similar.
Don’t worry about watermarking —Even though Eliott Erwitt’s iconic images are in high demand, he doesn’t bother with ineffective or obscuring watermarks.
Like Erwitt, photojournalist Steve McCurry’s work is in high demand and likely to be copied without permission, but he avoids using unattractive watermarks.
Many photographers are rightly worried about having their photographs stolen and used without their permission.
To prevent this theft, concerned photographers will often watermark their images Take a photo of your homework question and get answers, math solvers, explanations, and videos. Works for Math, Science, History, English, and more..
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Subtle watermarks can be easily cropped out, and full-image watermarks (like iStockPhoto’s watermarks) ruin your images. If you look at the websites of the best-known photographers, few (if any) use watermarks on their images.
And the hard truth is that watermarking looks petty and small-minded, damaging a client’s opinion of you as a professional. Also, watermarks are not necessary to secure your copyright. If someone uses your image without permission, you only need to prove that you took the image to sue for damages.
It is not incumbent upon you to inform thieves that the image is copyrighted. But what if legitimate clients want to track you down through a photo? It’s a great idea to include your contact information in the IPTC metadata embedded to the image, or even in the filename.
This way, legit clients that found your image outside your website (Google Image Search, for example) can contact you to talk about licensing the image for use. Consider the client first —Tegra Stone Nuess’ portfolio is easy to navigate, with consistent design and clearly-labelled galleries. It includes her contact information on every page and even allows clients to make their own PDF of her work for later review.
Duncan Kendall shows a thumbnail gallery of strong work that captures his visual style, so clients know what to expect immediately.
Zack Arias immediately declares his specialty, with a gallery of portraits immediately visible under the word “PORTRAIT” in all caps. The stylized logo is attractive, and the navigation bar is easy to use.
You might notice all these tips have something in common: when designing your site, always consider the client’s needs first Research Paper For Photography : Best sites to buy research papers • Rewrite my paper / Buy cheap research paper Www.mymaths.co.uk Online Homework..
Your website should use large images, be easy to navigate and quickly answer as many of your client’s questions as possible.
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Clients don’t have a ton of time to review your work, so don’t slow them down. Make galleries easy to navigate with on-screen buttons and keyboard navigation, if possible. Make sure images are large enough to show detail (700px on the long edge) but small enough to load quickly.
Avoid loading bars, splash pages, fancy animations and cute copy. You should imagine your potential audience as a stressed-out art director trying to find good photographers at 4:30 p.
Have some sympathy for them! Make it easy for them to understand if you’re a good fit for the job and then contact you by quickly showing your best and most representative work. If clients don’t see your best photo within two seconds of opening your home page, figure out how to make that happen.
Any time you make a change to your site, ask yourself if the change makes it easier or harder for clients to find what they need. Need some help designing your ideal photography website? Launch a contest today! Alex is a freelance photo producer and tech writer from Philadelphia.
He lives with one cat and more USB cables than he could ever use.